WEB DESIGN FOR SMALL AND MEDIUM BUSINESSES
Websites
with a reason
to stay.
Thoughtful websites that make small businesses feel unmistakably themselves — and make it easy for customers to take the next step.
GOOD DESIGN
IS GOOD
BUSINESS.
NOON & NIB / SITE CONCEPT
DESIGN THAT FEELS
LIKE YOU✳
JWD / 001—003
SCROLL TO EXPLORE↓BUILT FOR REAL PEOPLE
MEMORABLE AT FIRST GLANCE✳CLEAR AT EVERY STEP✳READY FOR EVERY SCREEN
01 / SELECTED WORK
Different businesses.
Different stories.
Three very different directions, each built around what its audience needs to see and do. One is a real pre-launch project; the other two are clearly labelled concepts.
✳
NOON & NIB✳

A DIGITAL TASTE OF THE BRAND
01 / FOOD & HOSPITALITYFICTIONAL CONCEPT
NOON
& NIB.
A café concept with personality in every detail.
A fictional café demo built around a bright identity, playful copy and an interactive sample menu. There is no real venue or ordering service.
Explore the live demo ↗ (opens in a new tab)
02 / HOME SERVICESFICTIONAL CONCEPT
Neatline
Cleaning.
A quieter, clearer route from service choices to enquiry.
A fictional cleaning business demo with a browser-only enquiry preview. It shows how straightforward content and a useful interaction can help a local service feel approachable.
Explore the live demo ↗ (opens in a new tab)
neatline.↗

CALM, CLEAR AND EASY TO USE
AN ARTIST'S WORK, FRONT AND CENTRE
03 / ART & CREATIVEREAL PROJECT · PRE-LAUNCH
Lynne's
Artwork.
A calm online gallery that gives the artwork room to do the talking.
A family business project showcasing 11 original pieces. The shop, Etsy and contact connections are planned for the next stage.
Explore the live site ↗ (opens in a new tab)
02 / THE APPROACH
Useful first.
Beautiful always.
A good looking site still needs a job to do. The best starting point is your business, your customers and the questions they need answered.
Next steps ↗
01Start with the story.
What do you offer, who is it for, and what should someone do next? Clear answers guide the structure.
↗
02Make it feel like you.
Visual direction, words and imagery should fit the business instead of following a one-size-fits-all template.
↗
03Build for everyday use.
Readable on a phone, easy to navigate and ready for the details customers actually come to find.
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